It starts with a Facebook message, usually. The name and picture seem vaguely, but not immediately, familiar – was there a name change since high school? The message itself is both slightly generic and relentlessly chummy, implying a long-standing, easygoing friendship rather than some half-remembered high school acquaintance.
“Hey girl!” writes Jessica (I apologize to Jessicas everywhere, but must speak from lived experience). “How have you been!? I just wanted to let you know that I’ve launched my own business selling [Beautycounter, doTERRA, etc., etc.], and we’re having a sale right now! I wanted to make sure you didn’t miss out [crying-laughing face emoji]. Let me know what you want and I’ll hook you up!! Or if you ever want to chat about the amazing opportunities at Beautycounter [etc.], let me know!”
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