How Bookshop.org Survives

The problem for independent bookstores is that many of them don’t have the bandwidth to run their own online stores. Their inventories and shipping capabilities are limited by their non-Amazonian budgets. Plus, sometimes they don’t want to participate in ecommerce; the romance of stuffed shelves and reading nooks and thoughtfully selected staff picks are central to their existence. Removing those experiences seems antithetical—even though it might be necessary—to the bottom line.