The Hunt for the Next Great Stadium Anthem

AtAt the end of the 2005 college football season, Guido D’Elia began hunting for something new. Over the previous year, Penn State’s director of football branding and communications had been responsible for transforming Beaver Stadium from an opera house into a madhouse. He implemented the student section “White Out,” pumped Zombie Nation’s “Kernkraft 400” through the PA system, and created a game-day experience that Sports Illustrated would call the “Greatest Show in College Sports.” But after safety and structural concerns grew over fans’ rampant bleacher bouncing to the techno tune, D’Elia spotted an opportunity to mix up his weekly presentation. “When you do this, you have to always be looking,” he says. “You can’t let it come to you.”