A Unified Theory of the Trad Health Food Influencer

If you’ve spent any time reading about health and nutrition online in the last few years, you’ve encountered this bloody and organic school of thought about healthy eating. The food’s what you might expect to find on the grocery list of an old-time strongman: eggs, organs, red meat, dairy—preferably raw—and sometimes oysters, fatty fish, fruit, honey, and sourdough. It’s not vegan in the least, but it is farmers market-adjacent. It’s also restrictive: no vegetable oils, and almost nothing from boxes. It's not yet as popular as the standard salmon-and-vegetables protocol, and it has been written up in diet books—but mostly gets publicized now through TikToks, tweets, and Instagram memes.