BookTok is Good, Actually

Shallow, fake, showy, and performative—these are a few of the adjectives used to describe BookTok, the corner of TikTok where young women share and discuss books on camera, by drive-by tourists to a culture they don’t understand. I’m no BookTok tourist. I’ve lived here for nine months. As a chronically online millennial, I’ve become a translator between the readers on BookTok and the literary community that looks down upon them. On TikTok, I post a video about Mary Ruefle that gets forty thousand views and yields comments like: “this just gave a whole new perspective on my entire existence.”