All the Single Ladies

The dating market for women is getting tougher. In part, this is because fewer men are attending universities. Why would male enrollment in higher education matter for women? Because women, on average, prefer educated men. One source of evidence comes from women’s personal responses to dating profiles posted by men. Researchers analyzed 120 personal dating ads posted by men on the West Coast and Midwest. They found that two of the strongest variables that predicted how many responses a man received from women were years of education and income.