In early December 2022, a Twitch creator called watchmeforever, real name Skyler Hartle, began streaming something that looks like an 80s-era Nintendo game depicting Larry David’s 90s sitcom Seinfeld. Since he started the stream, called NOTHING, FOREVER, it’s run almost continuously, playing an endlessly generated Seinfeld-like episode. But not a lot of people were really paying attention until this week, when some chatter on Reddit gave it the platform it needed to go viral.