The Meme That Defined a Decade

Memes rarely endure. Most explode and recede at nearly the same moment: the same month or week or day. But the meme best known as “This Is Fine”—the one with the dog sipping from a mug as a fire rages around him—has lasted. It is now 10 years old, and it is somehow more relevant than ever. Memes are typically associated with creative adaptability, the image and text editable into nearly endless iterations. “This Is Fine,” though, is a work of near-endless interpretability: It says so much, so economically. That elasticity has contributed to its persistence. The flame-licked dog, that avatar of learned helplessness, speaks not only to individual people—but also, it turns out, to the country.