The collective consciousness of a small town can create a sense of community and belonging. The same mindset, however, can also foster a certain exclusivity. Everyone is under the watchful eye of a small elite, and everyone participates in gossip. One lie can turn into many, and instead of being negated altogether, these lies become accepted as truth. The more they are repeated, the more strength they gain, and those who are the subject of falsehoods are changed forever.