BookTok’s Busy Year

BookTok is not to be trifled with. With more than 77 billion views globally to date, TikTok’s collection of literary-minded creators and clips has the power to turn niche writers into global sensations, to start (and shut down) companies, and to connect striking publishing workers to a digital community rallying around them. And as with any community of this scale, there’s (a lot of) drama, much of which has practical implications for the book world and beyond. As 2022 comes to a close, here’s a look back on the biggest, baddest, and oddest BookTok controversies of the year.