A Business, Man

The South, as a whole, contributed to these evolutions in aesthetics and style, but Atlanta harnessed the changing winds more successfully than its sister cities. Dubbed the “Motown of the South” by the early 1990s due to major producers and artists like Babyface, Bobby Brown, and L. A. Reid relocating to Atlanta to hunt for talent, the city had a serious record-industry presence as its rap scene took shape.