For years and years, I swam against the current when it came to this subject. There was a deep bias, within the media industry itself, against the notion that anything should be paywalled in media and writing for a long time. You could take a look at TimesSelect, an early, failed attempt by The New York Times to directly monetize their online business as their newsprint business collapsed. People in the business mercilessly mocked the NYT for their efforts.