The unappeal of op-ed writing is at least twofold. First, here is a writer who presupposes that her own opinion on events from only a moment ago, the circumstances of which she might have no broader understanding about, are so insightful as to be very interesting to strangers. Unless she writes with panache or is extraordinarily wise, hers is not a sensibility that appeals. Second, here is a written thing characterized by its very disposability. It is mass-market writing that expires upon being read.