The Power of Meme Magic

If you want to take somebody with you, show them where you’re going. Not Tennyson nor Sassoon can capture the horrors of war with their prose, no words can describe what it is to see a woman undress. This flat form is doomed to be upstaged by that command word, show. To witness the Sistine chapel is to be hypnotized, to see Braveheart was to be energized; that film won Scotland a parliament in two years, a goal the Scottish National Party could not achieve in sixty-three. To distill an idea into an image turns concepts into visions and makes the impossible seem achievable. The vision asks the soul to carry the body forward, and often leaves the brain behind.