From Culture Wars to Kulturkrieg?

Music artists who sing in Swiss German hardly ever make headlines outside their native territory—and not even there, if they choose a niche genre like reggae and if they are not under contract with a major label. That had been very much the reality for the singer and songwriter “Lauwarm,” who earns his living mainly as a carpenter. His YouTube channel usually counts less than five hundred subscribers—until one little summer scandal made nearly 30,000 people click on one of his music videos.