We’ve Been Thinking About Holograms All Wrong

Since 2012, when a somewhat glitchy Tupac played Coachella, virtual-concert technology has mostly been used to resurrect dead musicians. Fans have responded poorly to digital revenants of Whitney Houston, Amy Winehouse, and Ronnie James Dio, who never could’ve imagined they’d be reincarnated as CGI, much less given their approval. Each was decommissioned under a cloud of exploitation. (Fully synthetic performers like the Japanese software diva Hatsune Miku have fared a little better.) But ABBA’s members — who are alive, consenting, and profiting from their show — may have finally destigmatized the concept.

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