As founder and editor of Rolling Stone magazine, Jann Wenner was chief publicist and mythmaker for the social revolution of the 1960s. So if you choose to read his new memoir Like a Rolling Stone—a question on which I refuse to take sides, you have your own life to live—you might be surprised to discover that there were moments back in those early days when young Jann thought he didn’t really fit in. He tried to be a rock musician, for example, but he gave it up. The "lifestyle" was too uncertain, too disorderly, he felt. "I liked structure, organization, and leadership."