Welcome to TikTok’s Anti-Feminist Influencers

Recently, my friend Indian Bronson tweeted about the preponderance of anti-feminist influencers who promote “traditional values” online. These women seem to appear on the scene overnight, quickly amass followers, and become small-time celebrities. Bronson is right to notice this: One of the best known and least utilized social media hacks, if you’re an aspiring female influencer, is that conservatism sells.