The brain-burrowing commercial at hand begins in media res: A couple, disheveled and sweaty, in the kitchen, are in the middle of a conversation about how hot it is. “I cannot live another day without air conditioning,” the woman says, fanning herself with the open freezer door. The man, framed in a brutal Dutch angle, looking at his morning paper, replies with a casual weather forecast. “Says tomorrow’s gonna be hotter.”
