The world of online occultism is hardly esoteric. Whether it’s social justice witches hexing the patriarchy or bored teenagers “reality shifting” into other dimensions, millennials and Gen-Zs have popularised alternative spiritual practices on platforms like TikTok. Look up #WitchTok and you’ll find hundreds of thousands of tutorials — mostly by young women — teaching you how to cast spells or summon pagan deities, interspersed with healing crystal hauls and vlogs about their latest otherworldly encounters.