The Cult of Sally Rooney

The Cult of Sally Rooney
(Photo by Richard Shotwell/Invision/AP)

Sally Rooney is preparing to publish her new book, Beautiful World, Where Are You. But reports are emerging of near-hysterical behavior more suited to a (pre-cancellation) J.K. Rowling Harry Potter novel than an elegantly written work of literary fiction.

Pre-publication proof copies of the novel have sold on eBay for hundreds of dollars, despite the US publisher Farrar, Straus and Giroux having explicitly asked recipients of the advanced reading copies not to resell them, and even a promotional canvas tote bag is realizing nearly $100. Meanwhile, when the book is published in the US and UK on September 7, 50 British retailers will be opening their doors early on the day, so eager purchasers can get their Rooney fix shortly after daybreak.

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