When Walter Isaacson’s “Steve Jobs” was published in 2011, millions rushed to get copies of the biography of the Apple chief executive who had died just a month earlier. Graced by a portrait of Jobs staring down the photographer with a mixture of Zen-like calm and fierce intelligence, the book quickly became a bible of sorts for many who revered the late entrepreneur as a visionary for the ages.
Now, four years later, another book about Jobs is being published – and is being praised by Apple executives who are speaking out against Isaacson’s biography.
“I thought the Isaacson book did him a tremendous disservice,” Apple CEO Tim Cook says in “Becoming Steve Jobs,” an unauthorized biography that goes on sale Tuesday and is excerpted in the April issue of Fast Company. (The book was embargoed, and no galley copies were distributed to the press.) “It was just a rehash of a bunch of stuff that had already been written, and focused on small parts of his personality. You get the feeling that [Steve’s] a greedy, selfish egomaniac. It didn’t capture the person.”
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