Take a new authorized hagiography of the late Apple founder, out today, with the propagandistic title of Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader.
In this unabashedly flattering account, written with the overenthusiastic participation of Apple’s senior executives and staff, Cook tries a little too hard to rescue and reframe the partially tarred image of his former boss. The man was not ‘‘a greedy, selfish and egomaniac,’’ he says adamantly, and only yelled at him, you know, about four or five times in his life.
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