Following the 2012 reelection of Barack Obama, many proclaimed the death of modern American conservatism. The Titanic is sinking, said one commentator; the conservative arguments put forth in the campaign will soon be relics in a museum, wrote another. Demography is destiny, many said, and conservatism is the realm of old white men whose day is gone. This is the day of the young, of immigrants, of people of color, of women, who vote progressive, not conservative. A standard refrain was that conservatism needs to change both its methods and its message if it ever hopes to be successful again. In short, many called for an extreme makeover for modern American conservatism.
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