The leveling off of the e-book market suggests that what once seemed like a boom destined to overwhelm and replace print publishing has in fact become a thriving submarket. (A recent survey of travelers at London’s Heathrow Airport found that even in circumstances where you’d expect e-books to prevail, 71 percent of those polled said they preferred to hit the road toting print books.) All sorts of people read e-books, but a significant portion of that market is made up of what are called “heavy readers.” A Pew Internet study of e-reading showed that the average e-book user reads 24 books per year, compared to the 15 read by people who don’t use e-books.
Read Full Article »
