Jeff Bezos, 1 of the 4 Horsemen

Karl Kraus was an Austrian satirist and a central figure in fin-de-siecle Vienna's famously rich life of the mind. From 1899 until his death in 1936, he edited and published the influential magazine Die Fackel (The Torch); from 1911 onward, he was also the magazine's sole author. Although Kraus would probably have hated blogs, Die Fackel was like a blog that everybody who mattered in the German-speaking world, from Freud to Kafka to Walter Benjamin, found it necessary to read and have an attitude toward. Kraus was especially well known for his aphorisms – for example, "Psychoanalysis is that disease of the mind for which it believes itself to be the cure" – and at the height of his popularity he drew thousands to his public readings.