When Robert Galbraith, a first-time author, was revealed to be the pen name of J.K. Rowling earlier this summer, sales of “The Cuckoo’s Calling” shot up 150,000 percent. Most authors would have been pleased by those results, but Ms. Rowling was genuinely upset and fervently denied any suggestions that the whole thing had been a marketing stunt. (Sales of the book are being donated to charity.)
Read Full Article »
