"Bang! Pow! Comics aren't just for kids anymore!"
Mainstream headlines along those lines have become a running joke among comics fans. The joke remains a bitter one, though. Comics these days are treated as serious art by galleries and museums; they are treated as serious literature by mainstream reviewers. And yet, the bang and the pow linger. Dan Clowes and Alison Bechdel are certainly successful and respected, but when you say "comic book," your average person and/or journalist doesn't think of Maus. They think of superhero movies.
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