Last week Overstock.com declared war on Amazon by discounting 360,000 titles 10% below Amazon’s prices. The mega-retailer, which launched with the slogan “Earth’s Largest Bookstore,” quickly responded by lowering prices on thousands of bestsellers. Overstock CEO Patrick Byrne told PW he plans to keep up the pressure on Amazon by continuing the deep discounts through midnight August 7.
Read Full Article »
