Can Kindle Commodify Fan Fiction?

I learned about the unfathomable amount of cash that Yahoo planned to throw at Tumblr last month, when the news inevitably crept up on my Tumblr dashboard. The reactions were predictably negative, and the general sentiment was clear: “They are going to ruin all of what we’ve built.” For the most part, they echoed the reactions of the press at large, questioning yet another one of these crazy big internet deals, the wisdom of banking so much on users as advertising targets, and the near-universal assertion that you “can’t buy cool.” Was there ever a more stark contrast than between the purple-and-white tabloid jumble of Yahoo’s homepage and the stripped-down malleability of Tumblr? Yahoo went on record promising “not to screw it up,” which was somehow less reassuring than it should have been.