Amazon may act as though it doesn’t hear criticism from outside of the company but, according to company founder and chairman Jeff Bezos, this is not the case. In a letter to shareholders accompanying Amazon's annual report, Bezos addressed the company’s view towards its competition. “Our energy at Amazon comes from the desire to impress customers rather than the zeal to best competitors,” Bezos wrote. That approach would be questioned by many publishers and booksellers who view Amazon's strategy as one aimed as crushing competitors, even if some of those competitors are also its vendors.
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