In the book business we live by several dates: publication date, the date a book is coming out, and the on-sale date, the date we can actually sell the book. The problem arises when the publication date and the on-sale date don’t match. Or, more often is the case that we receive a carton of books from a publisher and are told, via the bright orange sticker on the box, what books we can put out the shelf and what books need to wait for their special day. The issue for smaller stores is for the most part we get these books at least two weeks ahead of when we can actually put them on the shelves. So, now they’re just taking up space and not earning their keep.
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