It is interesting to note that the publisher’s blurb for Ash, usually carefully crafted to whet the reader’s appetite, is limited to: “The World Grand Master of Horror cordially invites you to an idyllic Scottish retreat with beautiful rooms, luscious gardens, a breath taking view . . . and a basement full of secrets.” It sounds almost as if it should end with R.S.V.P. Was it done this way because the mere mention of The World Grand Master of Horror would be enough to guarantee sales, or because there was little else to say about the novel?
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