style="overflow: hidden; color: #000000; background-color: #ffffff; text-align: left; text-decoration: none; border: medium none;">When Apple released its latest operating system in September, there was a great deal of consternation among users of iPhones and iPads. The company had replaced the much-loved Google Maps application with its own (inferior) version. Over the following days, there were reports of mistakes (the Sears Tower in Chicago was misplaced; a farm outside Dublin was designated as an airport) – but what really riled users was how this change subtly altered the way they engaged with the world around them.