OVER THE LAST ten years, political campaigns have become extraordinarily sophisticated. New technology and an eagerness to identify and exploit the slightest competitive edge have turned campaign strategy into a number-crunching, detail-oriented science. Campaign coverage, on the other hand, has remained mainly concerned with unsubstantiated assertions and campaign lore: the attacks, the themes, and the advertisements that are assumed to be central to the outcome of the race, even without strong evidence.
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