"The “neuroscience” shelves in bookshops are groaning. But are the works of authors such as Malcolm Gladwell and Jonah Lehrer just self-help books dressed up in a lab coat?" So reads the headline of a piece in the New Statesmen, declaiming against the "Story-Study-Lesson" formula so successfully worked by authors such as, er, Malcolm Gladwell and Jonah Lehrer. I mean until recently, that is. Um, moving on . . .
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