Using Science to Freak Out Parents

‘Attachment parenting’, America’s most extreme ‘parenting lifestyle’, has a PR problem. First there was that embarrassing business about some attachment parents refusing or delaying vaccinations and the measles, mumps and pertussis outbreaks that predictably followed. Then there was the recent Time magazine cover, featuring the enormous, breastfeeding three-year-old: not good. And finally there is the smouldering backlash among ordinary parents, aptly portrayed in the Xtranormal animation, ‘Why I can’t make mom friends’, about an all-too-believable encounter with an insufferable attachment parent at the playground.

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