For two weeks every few years, the Olympics blot out all other sports coverage in the world to focus on one city. The host cities scramble to earn the right to hold the games, and spend hundreds of millions of dollars to construct arenas, event complexes, and lodgings that rarely, if ever, eke out profits. But how did the Olympics become just like every other professional sporting event, covered in Visa and McDonald’s logos? Can they ever get back to simple, popular, spirited competition?
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