E-books appear to be doing for religious books what they did for erotica.
After years of choppy sales, publishers of religious books posted revenue growth of 7% last year, to $1.45 billion — driven largely by sales of e-books, according to new data from the American Association of Publishers. A separate study found e-books accounted for nearly one-third of all Christian fiction sold in 2011. That marks a six-fold increase from the previous year, and puts it well above the level of all other publishing genres, according to Bowker Market Research. (The closest competitor was “general fiction,” with 17% of sales from e-books.)
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