How do you win a presidential election? For almost all of us, this is a purely academic question: if your name doesn't happen to be Obama or Romney, the detailed advice offered by Samuel L. Popkin in The Candidate: What It Takes to Win -- and Hold -- the White House (Oxford) will be hard to put into practice. But since politics, in this election year, is our national pastime, any campaign junkie will enjoy Popkin's collection of case studies, practical suggestions, and gossip -- much as we enjoy reading the sports pages even if we don't play for the Yankees.
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