While on a field trip to the DC Comics office, Marvel editor-in-chief Axel Alonso wandered off the tour path and stumbled into a room full of men in suits sitting at computers, radiating the eerie green glow of cash money. After being bitten by one of these radioactive sales analysts, Alonso found himself gifted with the ability to relaunch his own company’s titles, hence the announcement of Marvel NOW! on Tuesday.
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