The front page of the New York Times Book Review has always been—and continues to be—a much coveted spot for authors and publishers alike. But just how much does a Book Review cover affect a book’s sales in today’s publishing climate—does the revered paper publication still move units in the digital age? Using six lower-profile titles featured on the covers of two May issues of the Book Review, as well as numbers from Nielsen BookScan, which covers between 75% and 80% of print sales, PW found that the Gray Lady still has influence in the minds of readers, though not nearly on a big enough scale to seriously alter a book’s fortunes.
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