Thanks to a new generation of software and computing tools, in the future, book marketing will be determined by data rather than by intuition.
If you're a publishing executive and you haven't been reading about Big Data, then you soon will be. Big Data is just what it sounds like—data collections of such enormous size they are awkward, expensive, and impossible to process with conventional computing. Big Data also refers to the ability to use distributed computing—parsing out these huge data sets and processing them simultaneously on multiple computers—plus new software tools and deep analysis to create new kinds of predictive business models that will drive the decisionmaking in the future.
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