I'm a Bestseller (And So Can You!)

By now most people know the story of Stephen Colbert showing his picture book I Am a Pole (And So Can You!) to Maurice Sendak during their January interviews on the Colbert Report. The book has had no shortage of TV coverage since its release earlier this month, with Colbert plugging it on his own program as well as during other talk show appearances. And it has just debuted in the number-one spot on the New York Times Advice and Miscellaneous bestseller list. But what was the genesis for the book?

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