Part of the outcry over the lack of a Pulitzer Prize for Fiction selection this year relates to the sales increase that each year’s winner inevitably receives, and how that windfall will be absent in 2012. But just how big of a sales increase does a Pulitzer Prize-winning novel experience? Using Nielsen BookScan, PW took a look at the last five winners of the fiction prize—A Visit from the Goon Squad, Tinkers, Olive Kitteridge, The Brief Wondrous Life of Oscar Wao, The Road—and the effects the win had on sales.
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