People say social media are enormously important. Yes they do. Presumably they tweet this sort of thing to one another: "Social media are enormously important because they create new virtual communities that offer all the advantages of propinquity without the drawbacks of phys prxmty." I say "presumably" because I've never actually tweeted myself, so I don't know if they compose their pithy 140 character apothegms intuitively - or aim for an approximate count then abbreviate as above. In the giddy months when Twitter was trilling up and up to its current state of cacophonous ubiquity, I was asked on a radio panel show if I'd ever consider tweeting and replied that the only circumstances under which I could imagine doing such a thing would be if a songbird flew into my mouth.
