Campaign Advice From Ancient Rome

Right after Michigan and Arizona held their primaries, Time’s Michael Scherer noted how creaky and old-fashioned the campaign has really been. Reporters obsess over Twitter, but only 2 percent of voters said they got their news from there. Cable news scrapes YouTube every day in search of the next viral campaign moment; only 3 percent of voters said they follow the campaign on YouTube. “We live in the age of the iPhone,” wrote Scherer, “yet the 2012 presidential campaign has so far been run on Betamax.”