Advertising has one aim: to pitch a product as something desirable. There are different ways to move the merchandise—this car or that cereal or this beer will make you feel younger, slimmer, sexier. This may be the only thing the Pillsbury Doughboy and David Beckham have in common: They mean to persuade you that dinner rolls and cotton briefs, respectively, are something you need—or better yet, crave.
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