One can argue that the once-dominant writing exercise known as the book — a collection of words roughly 4,000 tweets long — is increasingly difficult for the modern media to digest.
But a skillful promotional campaign can help such a weighty work get traction even in today’s blink-and-you-miss-it news cycle. The White House recently showed how it’s done; the problem is, the Obama administration had hoped to bury this book, not praise it.
Read Full Article »