Whither the Midlist Publisher?

For nearly a decade, some say even longer, people in the publishing industry have been decrying the death of the midlist. As the story goes, the industry consolidated—smaller and midsize publishers were gobbled up and brought together into six large houses that themselves are small pieces of bigger media conglomerates—and the expectations for a title’s sales and revenue rose. With consolidation, the big players began swinging for the fences, focusing on acquiring big bestsellers (or at least books they thought they could turn into big bestsellers), abandoning a model in which they could make small amounts of money on books for audiences of varying sizes. Now, as a result of these changes, the sea of authors who sold modestly at the big six are increasingly being turned away. While a cluster of small presses have sprung up that trade in specialized categories and literary fiction, more commercial authors, abandoned by their big publishers, are finding there aren’t many options in the middle.